The curious case of Mid-market retail Transformation

The mid-market retailer’s needs new, innovative, and transformational ways to manage their multi-channel businesses to offer customers a seamless experience during the entire customer experience process. The Aberdeen mid-market retail benchmark unravels short-term and long-term business, strategic, and technology implications. This report will discuss the role of mid-market strategies and solutions in shaping current and future mid-market customer and business objectives.