Mobile Responsive Web design is a new design approach that enables retailers to build and maintain a single online shopping portal to serve to all kinds of customers on all sorts of Mobile devices: smartphones, tablets, laptops and more.
Mobile adoption is skyrocketing, as is the diversity of mobile devices on the market. Smartphones and tablets are currently leading multi-screen customer experiences. Today’s multi-device environment is bolstering mindshare and profile for responsive design because it offers a compelling promise to both website visitors and to those who build the Web: a single eCommerce portal that works on all devices.
iVend eCommerce portal’s new mobile responsive skin demonstrates that something as complex as shopping online for any commodity whether it is apparel, sports gear, footwear or car accessories or jewelry – can be easy, intuitive and secure on a mobile responsive site.
With Mobile responsive shopping portals, retail businesses can be in front of consumers at every step of their online 
journey. Customers search for a business’ site, begin reading content and viewing videos from their desktop computers and then continue their shopping journey on their smartphones into products and services.
In contrast, if the retailer has a traditional, non mobile responsive website, the retailer runs a heavy risk of frustrating potential customers visiting the website from a smartphone due to the cramped interface appearing on the devices – eventually losing revenue.
iVend eCommerce, a mobile responsive shopping portal provides continuity between different viewing contexts, remaining completely agnostic to the type of device used and the size of the screen being viewed. This means that the same portal will present an optimized layout regardless of which device it finds itself being loaded in.
Consumers are increasingly wanting to share the purchases and their shopping experience in their social circle. New research indicates that more than 75% of consumers trust peer recommendations of products and services, while less than 15% trust paid advertising. iVend eCommerce gives retailers an opportunity to tap into this trusted form of communication to market their Brand and through a mobile responsive platform becomes a lot more easier.
e-commerce business is huge, it is therefore important for a retailer to think beyond immediate network and find creative ways to encourage fans to spread the message about the brand and a mobile responsive portal eases the task.
One thing is certain, that a mobile responsive eCommerce portal is the only durable, flexible and future-proof approach to building Online retail stores for today’s multi-channel retail landscape. A retailer who doesn’t want to lag behind and watch competitors go ahead must focus to get responsive with iVend eCommerce now.
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