Tag: drive sales

  • Perk up Loyalty to drive sales

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    by

    Manish Chaturvedi
    in

    Loyalty programs are known to increase both the value of customer relationships and revenue for businesses. A recent study by AC Nielsen shows that 60% of consumers consider loyalty programs an important factor in their buying decisions. And customers spend 46% more with brands that deploy loyalty programs on average. But what makes loyalty programs…