Simplyfying Retail for Electronics & Digital Stores

Apple Store running iVend Retail - banner

Mobility is indeed a buzzword these days and the biggest beneficiary of this boom is the retail industry. Powerful, feature rich Smartphones & tablet devices in the hands of the consumers coupled with much improved Internet technologies are forcing the retailers to adopt mobility in their business environment.

Retailers are today extending brand & product information, ordering capabilities and payment options on mobile platforms to consumers. These mobile platforms are either smartphones or tablet-based devices, which are either consumer owned or employee operated. A recent report shows that over 45% retailers are most likely to adopt mobile platforms to cater to rapidly changing customer expectations.

iVend Retail for IOS iPhone iPad and Android Tabs

iVend POS running on iPad & iPhones

Given the nature of these devices, it is far more likely for an electronics retailer to adopt a mobile platform to increase customer satisfaction and use this as a shopping differentiator. A consumer would use a mobile device for placing an order, looking for ratings, reviews, redeeming coupons, use passport services to store all loyalty points, coupons, gift certificates, etc.

A retailer would use a mobile platform to enhance in-store shopping experience by using mobile devices as line / queue busters, marketing functions like dynamic location based messaging for promotions, advertising, etc.

The possibilities are endless and so are the technological options available to both – the retailer and the end consumer.

It is no longer futuristic for a consumer to walk into a store, select an item, order it online using his mobile phone with an option to collect the item form the same store right there. By using the mobile platform, the consumer will be able to get a better deal online, redeem his loyalty points and gift cards and still walk out of the store with the item, as if it were tendered out at the till in the store.

All these points prompted iShops in Egypt to select iVend Retail – a Complete & Integrated Retail Management System in their stores selling amongst other, Apple products.

iVend Mobile POS - Checkout screen

Retailers in the Electronics Vertical are faced with a unique set of challenges. Hundreds of products in tens of categories, ever changing models and their series including sizes, different types of accessories and all serial controlled make inventory management a herculean task for the retailers to keep pace with the changes and evolution.

Not only this, electronic products are extensively compared for their features and underlying technology before a consumer decides on a particular brand and model. Recording these features with an ability to compare models across a price range is a fundamental expectation from a Retail Solution.

Electronic items are not limited to the ones, which are portable and can be carried away by the customer. These items also include big sized items, which require installation and configurations with custom shipping needs.

iVend Retail Management Suite with its integrated applications allows an electronic retailer to effectively manage these challenges across multiple sales channels – in-store or online. Actually, more so, on the online eCommerce offering that a retailer may have.

Retail Mobility – Improve shopping experience & Customer satisfaction

iVend Mobility

With the explosive competition growth that almost defines the retail sector, a multi-faceted approach such as that provided by integrating your retail systems is no longer a luxury, but an imperative. This is especially true in light of the fact that even successful retail companies miss out on a substantial amount of conversions at their mobile POS, due to their inability to identify their most loyal conversions. Indeed; the number of missed opportunities can be staggering, given that these consumers are quite frequently repeat buyers.

Integrated retail systems have been shown to play a huge part in driving more people into your network, from which they continue on to your mobile POS, or other platform of lead conversion. Today’s software has grown ever more powerful to meet the demand, highlighting convenience for the user with such novel and time-saving improvements as touch-screen interfaces to match the speedier processors on the market now. Statistics show that the importance of mobile marketing is skyrocketing, and is expected to surpass all other forms in the coming years. This means that everything you do with your company, from the human resources angle of ensuring customer loyalty, to the establishment of retail innovations, will all need to converge on a mobile POS for maximum effect.

It isn’t possible to overestimate the importance of customer engagement directly at your mobile POS. In the past, it was all about traffic, because traffic led to an acceptable percentage of conversions given the right long-tail keywords. Today, however, this isn’t enough; since retail keywords are so competitive, you now have to treat every visitor as a valued consumer, which is done mostly through the offering of deals tailored to any previous purchases they might have made; contests and prizes to keep their interest and interaction with your brand piqued, and metrics that gauge their satisfaction with each product.

With the rise of social media in the past few years, it is clear that customer loyalty is synonymous with customer engagement. Besides the things your retail outfit should keep in mind for the mobile POS, well before they get there, people like to be informed about products and services in a way that doesn’t seem like advertising. After all, consumers are always looking for the product you and your competitors are pitching; the key is getting them to yours first and keeping them there. Constructing informative posts that do nothing but update offers extensively, encouraging a comments section to help foster ideas for amendments for your future posts – it’s the best way to engage with the potential consumer and enter into a dialogue.

Integrated Retail software can help your business with keeping track of the multi-channel retailing that will ensure your company’s competitiveness on all Retail touchpoints. Business Intelligence dashboards that lay everything out at your fingertips will facilitate Analytics, which aren’t just a tracking method, but also an improvement mechanism, allowing you to identify and hone in on especially lucrative areas. Retail management software frees up time to pursue retail innovations, since you will no longer be bogged down with the minutiae that often accompanies manual tracking. What better way to present yourself as an attractive and loyal enterprise than new solutions that benefit your growing customer base? Your integrated systems will be a beacon in the sea of similar enterprises, driving up your mobile POS numbers without sacrificing customer satisfaction.