Some of the top challenges rated by three types of retailers – the winners, the average performers and the laggards
While 58% laggards agreed that they are not able to identify their best customers so that they can offer special incentives to them while shopping, 33% of retail winners were also of the same opinion. Predictably – only 10% of the retail winners had issues in matching inventory to demand, where as 50% of the laggards struggled to match inventory to demand. 68% of the average performers and 57% of the laggards feel that they do not know the customer sentiment till the time they see it in sales. And interestingly, 57% of the retail winners feel that their merchants don’t get information fast enough to react to differences between forecast v/s sales whereas only 33% of the laggards share a similar view
Similarly, talking about how does BI help overcome business challenges, 74% of the respondents felt BI helped them improve promotion effectiveness. 73% said that BI helped them respond better and faster to changes in customer demand. 43% of the respondents feel that the Brick and Mortar selling channel gains the most for a BI solution, 37% feel that all channels gain from a BI solution and given that e-commerce and mobility are relatively new channels of sale – they tend to gain 14 and 6% respectively.
Have a look at the video to know more about these retail challenges and ways to solve them.
iVend Analytics is a set of pre-packaged, shrink wrapped Business Intelligence dashboards specifically for retailers. iVend Analytics integrates seamlessly into iVend Retail which is a complete Retail Management Suite and is being used by diverse retailers ranging from Electronic Stores, Apparel Retailers, Footwear, specialty, departmental stores and many more.
One of questions that we are asked many a times is – what is the minimum threshold for a retailer to embrace a BI solution? Is the decision based number of stores, transactional volume, or a completely different parameter. Honestly, there is no fixed equation which would determine whether a retailer is BI ready or not. However if a retailer’s data is Diverse, Dynamic, Dense or any one of these, the retailer is BI ready.
It is more than obvious that BI has now become an essential tool – in an integrated retail environment – for a retailer to be successful.
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