Author: Tim Barton
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How can cloud commerce accelerate international expansion?
It’s almost impossible to pick up an industry magazine or access a website today without seeing news of another retailer growing their business into new territories. The saturation of mature regions and new opportunities in emerging areas is pushing the boundaries of retail wider than ever before – but not without complications. From differing languages…
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Six ways clienteling can win customers’ hearts (and wallets)
Retailers today are often faced with a dilemma: let shoppers use their own internet-connected devices in-store, and risk losing control of the journey to purchase. Give them self-service kiosks, however, and hardware can end up broken or misused. One effective solution for bringing technology into the store is implementing clienteling solutions. Clienteling is sometimes considered…
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Four essential queue busting strategies for Easter weekend
Just a few days remain until the Easter weekend – one of the biggest spikes in the retail calendar. The Easter egg market alone is worth £365 million, while many consumers use the public holidays as a time to shop. In fact, according to Experian FootFall, European consumer activity often increases ahead of the weekend…
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How can your mobile strategy stay ahead of the retail curve?
Mobile, mobile, mobile. It’s dominated retail discussions over the past 12 months, yet knowledge of how consumers use this technology – and how businesses should be incorporating it into their strategies – still feels as though it’s in its infancy. If anything, shoppers are ahead of the curve, quite frequently using their own devices in…
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The multichannel movement’s arriving fast: is your business ready?
If this month’s Apple Watch launch underlined anything about today’s consumers it’s that they love technology. Wherever you look, people are blending their online and offline experiences using connected devices – and this is changing the game for the retail sector. The multichannel movement has created new challenges and opportunities for retailers wanting to capture…