CitiXsys Partner ICS Sharpens iVend Product Skills with Training


CitiXsys conducted a five-day, intensive training session on improving CitiXsys iVend Retail product knowledge for approximately 13 staff members of Integrated Computer Systems, Inc. (ICS). ICS is one of the Philippines’ leading IT solutions providers, with over 35 years of experience in providing technological expertise including nationwide sales and services.

ICS was founded in 1978 as the country distributor of Radio Shack. Over the last 35 years, the company has experienced significant growth, added several verticals to its product offering and garnered numerous awards attesting to its success and dedication to its clients. For example, ICS received the Dell Most Valuable Enterprise Partner Award in 2013, and was the Cisco Select Partner of the Year (also 2013).

The objective of the advanced classroom training program was to help the candidates gain in-depth knowledge about Training iVend Retail solutions, including Terminal POS, Mobile POS, Loyalty and Passes. The training was conducted at the ICS Philippines headquarters by David Webb, who is the Director of Partner Enablement and Client Connect at CitiXsys Technologies.

During the training program, the candidates learnt module implementation, configuration and overall use of the software. The ‘students’ also learnt valuable product enablement processes and methodologies including best practice techniques. Through these intensive classroom sessions, the ICS team has increased their skills, which all acknowledge will ultimately lead to realisation of greater benefit to the end-customers, helping them streamline their businesses for greater productivity and profitability.

It is of particular note that all of the participating candidates achieved certification in Implementation of CitiXsys iVend Retail solutions at the conclusion of the 5 day training program.

Talking about the product learning session, David Webb expressed, “It was a real pleasure running the training in our solutions for the team at ICS. It was great to experience their enthusiastic interest in every topic and see such dedication in participation to all aspects of the training activities. The high level of professionalism shown by the ICS staff is something they can be proud of, and worthy of recognition.”

This classroom session with ICS is one of several that CitiXsys is planning for the Middle East, USA, South East Asia and Australia in this coming year. It has been uplifting to see that several valued partners of CitiXsys have already signed up for these training sessions.

In the end, (as the ICS candidates experienced!) what emerges is a smarter, sharper CitiXsys product expert.

Perk up Loyalty to drive sales

Perk up Loyalty to drive sales

Loyalty programs are known to increase both the value of customer relationships and revenue for businesses. A recent study by AC Nielsen shows that 60% of consumers consider loyalty programs an important factor in their buying decisions. And customers spend 46% more with brands that deploy loyalty programs on average.

But what makes loyalty programs tick, and how should a retailer choose the program’s value back to the bottom line?

A successful loyalty program is built around powerful rewards and incentives that encourage frequent visits and increased spending.

Increasing visit frequency or repeat footfalls is just one reason customer loyalty matters.

Designing Incentives

Attractive incentives are the main driver for buying behaviors. A good loyalty program helps retail businesses offer custom rewards. Retailers are able to assign point values and create rewards that encourage customers to come back and repeat buy. An effective loyalty program impacts customer behavior by aligning point values with the number of visits. Design rewards to entice members to return to increase revenue.

Mobile Loyalty

With Forrester reporting that mobile will account for 29% of online consumer purchases in 2014—up from 21% last year—it’s now imperative that a loyalty program be mobile too.

What, exactly, does mobile loyalty look like?

A Mobile loyalty program depends on the retailer’s business, his target audience and the kind of relationship retailer is looking to build. But despite all if’s and buts brands are now extending loyalty programs to mobile environments in ways that create new customer interactions and build brand value.

iVend Loyalty portal is distinct way to integrate mobility where customers enroll in a loyalty program, and see reward balances—all on a mobile responsive portal. Remarkably, many retail brands have not yet reached this point, but sooner or later most of the brands will have to: “Customers today expect a program to deliver customization, value, and relevance everywhere, all the time”

Increasing Visit FrequencyPerk_up_Loyalty_350x350

Increasing visit frequency should be the core of every loyalty program. Frequency translates to members visiting more, and increasing their spend over time. Research indicates that loyalty program members not only spend more when they visit, they also visit about 20% more often than non-members.

By designing incentives that entice customers and urge them to shop are one of the most impactful way to motivate customer decisions is to understand what they want, and to stay in touch.

Loyalty programs encourage people to Buy and then repeat the purchase. Customers like to be rewarded for being loyal — especially if the rewards program offers them a significant savings or discount. Incorporating rewards programs that connect to customers’ socially puts additional focus on the business, thereby increasing the potential for new customers.

Recognition is the Buzz-word – Acknowledge the Customer with instant Gratification

More I buy more I feel the need to be rewarded. iVend loyalty programs help in setting up exclusive level definitions for various customer categories like Silver, Gold & Platinum

One of the most valuable aspect of iVend Loyalty is that it instills among retailers the abilities to identify individual customers and to measure and understand their buying patterns. This behavioral trend far outweighs the “currency” value of providing consumers with rewards for shopping at any retail store

The Shopping behavioral intelligence of loyalty program can make retailer use it many innovative ways to tailor new promotional activities with focused and targeted campaigns. A customer loyalty program therefore becomes an ingenious marketing tool that makes a memorable statement about a Retail business.

Leveraging iVend Loyalty makes it possible for retailers to get a clear, unified view of brand interactions across channels whether online, mobile or instore. The integrated Loyalty experience enhances retailer’s ability to offer customers personalized service based on all they know about them—no matter which channel they opt to shop from. Loyalty is the crucial bridge between offline and online. And an integrated loyalty application such as iVend Loyalty that reflects all-channel view of consumer behavior is a big opportunity for retail chain owners to boost sales and increase profitability.

Introducing iVend Loyalty Portal

Introducing iVend Loyalty Portal

The purpose of the loyalty program is to provide competitive advantage for the retailer. To maintain that edge, retailers must continuously adjust and evolve their program as per customers’ needs, business requirements, and competitors’ offerings. With Mobile devices gaining an important position in retail landscape, iVend Loyalty introduces Loyalty Web Portal which allows loyalty cardholders to view their card balance and history on their mobile device while the merchant can change the look and feel of loyalty customer portal online using the html editor.

A loyalty card holder can access loyalty account on a mobile device anywhere, anytime, view the reward details and merge/join/link multiple loyalty cards with single account.

iVend Loyalty Portal is a secure, web-based application that allows, the retailer manage cardholder accounts, update cardholder profile information, add new pages, change email template, customize the registration page, design and publish the new page created page on loyalty customer portal.

The Customer Loyalty Portal allows loyalty cardholders to view their current card balance, Customize the registration and update profile cxs loyaltypage, card transaction history and update their contact information. To register and log in, Loyalty cardholders will need the Loyalty card number and the transaction receipt number provided to them by the Retailer. Retailers can design and publish webpages on customer portal and use them as marketing Page to alert on on-going and upcoming campaigns

Loyalty Portal features:

  • Designed exclusively for Loyal Customers of a retailer using iVend Loyalty, users can use loyalty portal to modify and review the following
  • Statements for loyalty points earned & consumed
  • Transaction History (storage period)
  • Profile Updates of loyalty customer
  • Marketing Page to alert on on-going and upcoming campaigns
  • Link and merge multiple loyalty cards into one account.
  • Customize the registration and update profile page

To know more about Loyalty Portal and other features of iVend Loyalty write to us at [email protected]

Mexico Calling Retail – Expo Antad begins on 14th March

Expo Antad is an annual event conducted at Guadalajara, Jalisco, Mexico begins on 14th March and lasts for 3 days to finally conclude on 16th March. The event has exhibitors from reputed corporate production houses and suppliers for retail sector. Each year the attendee list adds up and for past year there were approximately 35,000 representatives and owners for retail chains and associated wholesalers, distributors, international buyers, etc. who attended the show. Expo Antad is a perfect platform to showcase new products and ideas for the Retail fraternity across Mexico which is the Retail hub for South America.

CitiXsys Technologies with its proud partner Interlatin shall be present at booth#2070CC, where company shall showcase their innovative IT solutions for Retail. CitiXsys flagship Solution iVend Retail runs in thousands of stores across 20 countries and is a comprehensive retail management solution to manage Head Office, Stores and POS operations along with iVend Loyalty, Web Storefront, Mobility solution and Retail Analytics shall be on display at the event. A leading SAP gold partner worldwide and Pinnacle award winner, CitiXsys strengthens its foothold in Mexico with its esteemed partner Interlatin, which has brilliant work force to carry out swift implementations and can give prompt local support for SAP and CitiXsys products.
Meet CitiXsys at booth#2070CC to choose from exclusive retail solutions like Loyalty Management, Promotions, Inventory Management, Inventory Planning, Business Intelligence, integration with good backend solution apart from having a great Point of Sale and Store Management.

With iVend Retail management suite, retailers get every aspect of IT needs under one umbrella, meet us at the event or mail us at [email protected] for an exclusive demo.

How an SME Retailer Can Create Loyal Customer Evangelists

How does your small to medium size retail business treat and utilize the good will of your customers?

Consider these two scenarios:

Retailer A is a boutique wine shop with several locations in upscale, suburban communities. When prospective customer A walks thru the door, she is greeted in a friendly, genuine manner. A staff member approaches after a couple of minutes, offering her assistance. She engages customer A in conversation and finds out that she enjoys big, bold red wines. She then recommends several new wines that would suit her appetite. Customer A mentions that she read about the monthly wine social club on their store’s Facebook page and was interested in getting more information. They then have an informal discussion about several of the wines carried by the boutique. The customer decides on her purchase and provides her name and relevant information to the clerk when asked. Finally, the sales clerk obtains her permission to enroll her in the customer loyalty program. This customer continues to make regular purchases at this wine shop, earning savings and discounts on her future purchases. What’s more, she engages in frequent postings about events and wine education on their Facebook page, allowing her friends to see the activity and resulting in several new community members and potential sales.

Retailer B is an upscale boutique women’s apparel shop with two other locations in nearby suburban communities. Customer B walks into the shop and is not greeted at all because the two sales clerks are busy gossiping behind the counter about last night’s dates. She browses around the small boutique, seemingly unnoticed, as she searches for her favorite designer that is often carried at the shop. She finally approaches the counter to check if the store has a specific dress in her size. The clerk tells her they are currently out of stock and turns back to her conversation. She then goes online and purchases the dress from a different vendor.

The kicker? One of Retailer B’s other locations had this exact dress in the size needed. If the clerk had bothered to check, they had could have shipped the desired merchandise directly to the customer. Instead, Customer B bought her purchase somewhere else, and more importantly, communicated her displeasure with Retailer B’s lack of service with several local friends. Additionally, Customer B had shopped in their boutique several times over the past years and spent an average of $500 each time.

 If Retailer B would have had the systems and processes in place as Retailer A, they would have been able to quickly save the sale and enhance the customer relationship by identifying the out of stock item and locating it at another location. The culture of their store would have been one of fanatical customer service.

To the small and medium size retailer, a loyal customer is their best advertising. There’s no room for big budget marketing and splashy campaigns – word of mouth can make them or break them. Every customer, whether they are a happy or dissatisfied one, is an exponential tool for public relations. Did you know that acquiring a new customer costs over six times what it takes to keep an existing customer? That’s why every retailer should have a detailed strategy in place for tracking customer feedback and rewarding loyalty. The customers you currently have are worth their weight in gold.

A good strategy is

simple – concentrate on the CCR’s of customer service: Connect with your customers; communicate with your customers; and reward them regularly.


  • Whether you run a one man retail shop or multi-location store with several POS, you should be greeting customers as they come into your establishment. Encourage your team to pleasantly address customers and make a connection with them within five minutes of walking into your shop.
  •  Reach out and get to know your customers. Find out what their likes and        dislikes are. Ask for their name and zip code when they purchase an item, allowing you to track their buying habits.
  • Build a social networking community and engage with your clients consistently. Why is social media important? People may love your product, but will likely forget about it unless you are in front of them regularly. Remind them of all the services and products you offer. Inform them of special events. Give them information so they can become a loyal evangelist of your business.



  • An SME’s size allows for flexibility and quickness in its ability to gather customer feedback and react on a timely basis. Reach out to your customers to find out what they like and don’t like about your operations. Are you able to special order an item that a frequent customer would like? You may want to consider the cost versus its benefit, as that satisfied customer will likely tell five friends about your individualized service, which will ultimately snowball into great PR for your business.
  • Encourage customers to provide negative feedback along with praise, then deal with it quickly. Tools such as the company Facebook page, customer conversations, and requested feedback from after-sale follow ups can allow you to gain great insight into what they want, as well as what is working in your business. Respond to each negative comment constructively and quickly, as your customers will value your response.
  • Track customer buying habits and proactively inform them about upcoming sales, new merchandise they might like, and special events.


Are you rewarding your frequent customers for their purchasing loyalty? If not, consider that a large portion of your business is derived from repeat customers. They obviously like your operations – and if they know they will receive regular rewards and savings by continuing to be loyal, why would they go anywhere else?

Be careful, though – if your business doesn’t have a methodical system for tracking customer purchases, you may unknowingly omit loyal customers who aren’t as visible to your staff. Is the quiet shopper that comes by twice a year and spends $600 on each occasion any less valuable then the frequent visitor that spends $50 a month? Your staff may be more familiar with Customer B, who stops by the store weekly and makes small purchases. Forget about that infrequent regular shopper who isn’t familiar to your staff, and you risk engendering hard feelings. Word travels fast in a community.

Having a retail solution that tracks this data seamlessly for your business eliminates this problem. It’s also integral to make sure there is a policy in place for obtaining a named customer with each purchase.

The iVend Retail Management Solution, along with the iVend Loyalty solution, has the functionality that allows you to track important data about your customers so that your team can utilize it to make better use of their sales and service efforts. The iVend Loyalty solution gives you the capabilities to reward your valuable customers at every level and allow them to interact as well.

Fanatical customer service can only happen when supported by proper systems and processes.

Are your systems enabling your staff to create that bond with your customer base?

If the answer is NO and you are looking for a solution write to us on [email protected], we have a solution for you.

iVend expands its Retail Application offerings at NRF 2012


Banner to register








CitiXsys introducing iVend Loyalty, Analytics, Web Storefront & Mobility at their booth#2463

Join CitiXsys at the National Retail Federation (NRF) 101st Annual Convention & EXPO at the Jacob K. Javits
Convention Center in New York City to View and experience the Retail Industry’s innovative and easy to use
iVend Application’s for Retail Management, Business Intelligence, Loyalty. We share our Knowledge and expertise
to unveil the most comprehensive Retail Management Suite that’s Agile & Scalable.

CitiXsys booth at NRF shall be abuzz with Demo and display of iVend Retail Management Suite and we will share
our experiences to provide a solution for retail challenges faced by modern day retailers

iVend management Suite focuses to address following topics:

  • Understanding Mobility for Smart Retailing
  • Loyalty for an engaging shopping experience for your customers
  • Promotions to imbibe Loyalty to your brand increasing repeat footfalls.
  • Leveraging analytics to gain organization insights to make smarter decisions

Register here for a free Expo pass and book an exclusive demo of iVend Retail Management Suite
at our Booth#2463

For more information and details about CitiXsys products, log on to or mail us at [email protected]


iVend Loyalty released by CitiXsys Technologies

iVend Loyalty – a multi platform loyalty application released by CitiXsys Technologies

New York, NY, January 10, 2011: iVend Loyalty was released today at the NRF where CitiXsys Technologies is showcasing its flagship retail application – iVend Retail. iVend Loyalty, which is currently integrated with iVend Retail comes with web services based APIs making it possible to integrated it with any Retail or Enterprise Application. The application is designed on the latest technologies and platforms to provide scalability, maintainability and ease of use.

CitiXsys Technologies is one of the largest Software Solution Partner to SAP. With this release, CitiXsys reiterates its commitment to its partners and customers to reap business benefits from robust and intuitive applications.

“We are upbeat about the release and it has been our constant effort to provide all our partners/customers a more value driven and focused solution to address their business needs. iVend Loyalty is a highly configurable web services driven solution adding tremendous value to any business by configuring, managing and tracking all schemes for enticing the customers and maximizing the brand value of the merchant.” says Kamal Karmakar CEO CitiXsys Group.

About iVend Loyalty:

iVend Loyalty is an application platform which is designed to significantly improve customer retention by offering an enhanced value for their money. The cross platform application is well suited not only for the retailers but also in non-consumer industries like manufacturing and trading. iVend Loyalty is currently integrated with iVend Retail and has capabilities to integrate with any Business Management or Retail application using the universal and platform neutral web services based APIs.

Features offered by iVend Loyalty add tremendous value to any business by configuring, managing and tracking all schemes for enticing the customers and maximizing the brand value of the merchant. [Read more…]

Webinar on 5 Ways to Manage and Enhance Customer Loyalty – a resounding success

CitiXsys conducted a webinar on 5 ways to manage and enhance customer loyalty on 29th Sept. and it was a resounding success.

The topic and discussion on Customer Loyalty is quite pertinent – more so after the businesses, especially retail have come out of serious recessionary times. As much important is to acquire new customers, it is equally important, if not more to retain the existing ones. Cost and the time value of money required to acquire a new customer is over 6 times more than what is required to retain an existing one.Happy and Loyal Customer

Customers who are loyal are happy customers. In today’s world where Social Media is an integral part of one’s being; it very soon transforms into evangelism. A happy customer narrates his experience on his social network and soon the experience/testimonial becomes viral.

The webinar also discussed different techniques and ways by which customer retention can be managed and enhanced. The one important building block is to have an integrated loyalty and customer management system – A system that is tightly integrated with the other operational processes for example retail, customer support, finance, sales and logistics.

[Read more…]